Privacy Policy

<h2>Privacy Policy</h2><p><em>Last updated: September 2026</em></p><p><strong>Introduction</strong> Wills Flooring is a flooring sales and installation company based in Everett, WA. This policy explains what information we collect when you visit willsflooring.com, request an estimate, book an appointment or contact us, and how we use it.</p><p><strong>Information We Collect</strong></p><ol><li><strong>Contact and project details</strong>: your name, phone number, email address, home address and project information that you enter in our contact or estimate forms, in our online cost calculator, or when you book an in-home visit through Calendly.</li><li><strong>Communications</strong>: what you tell us by phone, text or email about your project.</li><li><strong>Usage data</strong>: pages visited, time on site, approximate location and device or browser information collected through cookies and analytics tools.</li></ol><p><strong>How We Use Your Information</strong></p><ol><li><strong>To schedule and perform your estimate and installation</strong>: we use your contact details and address to confirm appointments, prepare your itemized estimate and carry out the work.</li><li><strong>To answer your questions</strong>: we reply to messages sent through the site, by phone or by email.</li><li><strong>To improve the website</strong>: we look at aggregated usage data to understand which pages and services visitors are interested in.</li><li><strong>Advertising measurement</strong>: we use Google Ads and Meta conversion tracking to measure whether our advertising leads to estimate requests.</li></ol><p><strong>Cookies and Tracking Technologies</strong> Our website uses Google Analytics, Google Ads, Meta Pixel and Mouseflow (session analytics). These tools set cookies to measure traffic and how visitors use the site. You can manage or disable cookies in your browser settings; some site features may then not work as intended.</p><p><strong>Third-Party Services</strong> Appointment booking is handled by Calendly, whose own privacy policy applies to the booking form. Financing applications are processed by Wells Fargo Retail Services under their privacy policy. We share your information only with providers that help us run the business (scheduling, email, analytics and advertising measurement) and when required by law.</p><p><strong>We Do Not Sell Your Data</strong> We do not sell, rent or trade your personal information to anyone.</p><p><strong>Data Security</strong> We use reasonable technical and organizational measures to protect your information. No method of transmission over the Internet is completely secure, so we cannot guarantee absolute security.</p><p><strong>Your Rights</strong></p><ol><li><strong>Access and correction</strong>: you may ask us what information we hold about you and ask us to correct it.</li><li><strong>Deletion</strong>: you may ask us to delete your information; we may keep records needed for warranty, tax or legal reasons.</li><li><strong>Opt-out</strong>: you may ask us at any time to stop contacting you.</li></ol><p><strong>Changes to This Privacy Policy</strong> We may update this policy from time to time. Changes are posted on this page with a new last-updated date.</p><p><strong>Contact Us</strong> Questions about this policy: <a href="mailto:info@willsflooring.com">info@willsflooring.com</a> or (425) 350-4435. Wills Flooring, 500 SE Everett Mall Way, Ste 203, Everett, WA 98208.</p>